Due to continuous growth of production volumes and customer markets label printing technologies have actually been intensively establishing over the last years. Struggling to attract consumer attention producers meticulously style attractive item labels for freshly produced and existing goods.
Item labels are basically pieces of paper, plastic, fabric or other material consisting of textual or graphic info about a product. Item labels notify the consumers of the nature of a product defining product and maker information, production and expiration dates, ingredients, customer assistance details and other information which the maker considers appropriate and necessary to offer. Product labels have a set of important functions and serve for:
Product identification
that includes product info and brand identity elements, such as colors, fonts, logo designs, and so on;
Packaging or sealing of an item
Specific product labels types, e.g. shrink sleeve labels utilized for bottles, serve a double function supplying information and a protective seal for extra security;
Promotion and market promo
Product labels can enhance or reduce product popularity. That is why product labels are thoroughly designed to fit the target market.
Evidence of an item authenticity
Elaborate and hi-tech product labels consisting of holographic images, barcodes, DataDot innovations and other graphic, chemical and optical components guarantee security against imitations;
Regulative compliance
Apart from optional qualities there is a number of official requirements embeded in relation to product labels by appropriate laws and regulations according to the kind of product. Hence, according to general practice, food product labels should consist of accurate information on the native land, manufacturer, active ingredients, nutritive homes, production date and service life of an item.
Label printing innovations vary according to label design, colors, materials, needed output in addition to offered budget. The following printing approaches are frequently used for label printing:
Balanced out printing (lithography)– a standard top quality and reasonably inexpensive label printing approach frequently utilized for a big-volume production where images are moved from metal or polymer plates to rubber blankets then to the printed surface area. The lengthy set-up procedure makes offset label printing technique unsuitable for rush orders;
Digital printing– a label printing method analogous to balance out printing where electrostatic rollers are utilized instead of printing plates. Unlike balanced out printing digital label printing method is utilized for short-run and quickly altering orders;
Flexographic printing – a versatile label printing option for quick printing, ideal for a wide spectrum of materials and defined with a high runnability particularly in case of huge strong locations. Flexography ends up being extremely affordable when used in mass production;
Gravure printing– a distinct high-speed label printing method for printing of long-run orders. Gravure presses and cylinders print on big rolls of paper which are then cut inning accordance with the required measurements. Gravure printing enables distinct printing effects such as metallic elements. This label printing method is identified with an exceptional quality but can only be economically feasible if utilized for high-volume production due to high cost of printing cylinders;
Silk-screen printing – a label printing technique enabling to produce tactile texturized images;
Relief printing– a printing approach allowing for a detailed elaboration of images, terrific for production of brilliant colorful and sharp photos.
Label materials and item labels printing approaches depend significantly on the nature of products, order volume and set spending plan. The existing range of printing means allows finding the best value for loan service.